Search is fragmented.Your visibility shouldn’t be.

Nortav helps B2B technology companies improve how they are found, understood and cited across Google and AI-answer platforms—then measure what that visibility contributes beyond rankings alone.

Request a visibility reviewSee how we work

Discovery no longer happens in one place.

Buyers now move between search results, AI answers, reviews and third-party sources before reaching your website. Visibility on one surface does not guarantee visibility on another. Nortav maps how these systems connect—and where your brand disappears from the journey.

MULTI-SOURCE DISCOVERY
NAI SEARCH ASSISTANT

Research across the web

5 source classes

Ask a market question…
Illustrative synthesized answerAWAITING SIGNAL

Here are several enterprise backlog planning options:

  • Competitor 1For portfolio-level planning.[01]
  • Competitor 2For cross-team coordination.[03]
  • Competitor 3For configurable workflows.[04]
  • Google SearchSearch result
  • Reviews & communitiesBuyer discussion
  • Trusted publicationsThird-party source
  • Your brandOwned source
  • Review platformsIndependent review
G

Google Search

Search results · category pages

r/

Reviews & communities

Peer discussion · recommendations

W

Trusted publications

Reference coverage · category context

Your brand

Content · product evidence

Review platforms

Comparisons · market reports

COMBINED SOURCESEvidence assembled5 source classes · 18 signals
QUERYSOURCE RETRIEVALSYNTHESISANSWER

SEO builds the technical, content and authority foundations of discoverability. AI-search work measures and improves how those signals are interpreted, mentioned and cited in generated answers. The work overlaps, but the questions, benchmarks and outputs are not identical.

SEO builds the technical, content and authority foundations of discoverability. AI-search work measures and improves how those signals are interpreted, mentioned and cited in generated answers. The work overlaps, but the questions, benchmarks and outputs are not identical.

SEO

SEO

SEO

SEO

SEO

SEO

+

+

+

+

+

+

GEO

GEO

GEO

GEO

GEO

GEO

01

SEO foundations

SEO

SEO

SEO

SEO

SEO

Build the technical, content and authority foundations that help buyers and search systems find and understand your offer.

Build the technical, content and authority foundations that help buyers and search systems find and understand your offer.

01

Technical search health

02

Intent & demand mapping

03

Content architecture

04

Internal linking & entities

05

Authority & source quality

02

AI-search visibility

GEO

GEO

GEO

GEO

GEO

Measure how selected AI systems interpret, mention and cite your brand across the buyer questions that matter.

Measure how selected AI systems interpret, mention and cite your brand across the buyer questions that matter.

01

Prompt-set benchmarking

02

Mention & citation tracking

03

Competitor share of voice

04

Cited-source analysis

05

Brand & entity representation

An AI-search case study under evidence review.

An AI-search case study under evidence review.

An AI-search case study under evidence review.

An AI-search case study under evidence review.

An AI-search case study under evidence review.

An AI-search case study under evidence review.

Illustrative tracked prompt inclusion chart

DRAFT

DRAFT

DRAFT

DRAFT

DRAFT

DRAFT

Evidence review required

Evidence review required

Evidence review required

Evidence review required

Evidence review required

Evidence review required

The result remains withheld while the monitored prompt set, platforms, dates, metric definition, delivery contribution and attribution limits are documented.

The result remains withheld while the monitored prompt set, platforms, dates, metric definition, delivery contribution and attribution limits are documented.

Prompt set pending

Dates pending

Attribution review pending

Not for publication

A clear way from
diagnosis to delivery.

A clear way from
diagnosis to delivery.

A clear way from
diagnosis to delivery.

A clear way from
diagnosis to delivery.

A clear way from
diagnosis to delivery.

A clear way from
diagnosis to delivery.

The work can begin with a fixed diagnosis and prioritized roadmap. Continue into implementation only when the evidence and opportunity justify it for the business.

The work can begin with a fixed diagnosis and prioritized roadmap. Continue into implementation only when the evidence and opportunity justify it for the business.

01

01

01

01

01

Establish the baseline

Establish the baseline

Establish the baseline

Establish the baseline

Establish the baseline

Align on the commercial objective, target audience, priority questions and measurement environment across search and AI-answer platforms before any recommendations are made.

Align on the commercial objective, target audience, priority questions and measurement environment across search and AI-answer platforms before any recommendations are made.

Baseline and measurement scope

02

02

02

02

02

Diagnose the gaps

Diagnose the gaps

Diagnose the gaps

Diagnose the gaps

Diagnose the gaps

Assess technical foundations, content coverage, brand representation, citations, competitors and the path from visibility to meaningful action against the agreed baseline.

Assess technical foundations, content coverage, brand representation, citations, competitors and the path from visibility to meaningful action against the agreed baseline.

Fixed diagnosis available

03

03

03

03

03

Prioritize the roadmap

Prioritize the roadmap

Prioritize the roadmap

Prioritize the roadmap

Prioritize the roadmap

Rank opportunities by expected value, evidence strength, implementation effort and risk, so the roadmap does not become another list of disconnected fixes.

Rank opportunities by expected value, evidence strength, implementation effort and risk, so the roadmap does not become another list of disconnected fixes.

Prioritized decision framework

04

04

04

04

04

Implement and measure

Implement and measure

Implement and measure

Implement and measure

Implement and measure

Execute the agreed priorities, record what changed and monitor search performance, AI presence, referral traffic and the commercial signals relevant to the engagement.

Execute the agreed priorities, record what changed and monitor search performance, AI presence, referral traffic and the commercial signals relevant to the engagement.

Separately agreed delivery scope

Anas Naam-Allah, Founder of Nortav

FROM THE FOUNDER

Direct involvement from diagnosis to decision.

Direct involvement from diagnosis to decision.

Direct involvement from diagnosis to decision.

Direct involvement from diagnosis to decision.

Direct involvement from diagnosis to decision.

Direct involvement from diagnosis to decision.

I’m Anas, founder of Nortav. I created Nortav to give clients a clearer view of what is changing, why it matters and which actions deserve priority.

I work directly on the research, strategy and decisions throughout each engagement, so context is not lost between the first conversation and delivery.

Anas Naam-Allah

Founder, Nortav

Ecommerce SEO · B2B content strategy · AI-search measurement

Research and field notes

Research and field notes

Research and field notes

Research and field notes

Planned articles examining how search discovery, AI answers and commercial measurement are changing, with practical implications for B2B technology teams deciding what to measure and prioritize.

Planned article

How to measure AI visibility—even when nobody clicks

Planned: prompt monitoring, cited URLs, answer position, share of voice and GA4 referral sessions.

Planned article

SEO and GEO: where the work overlaps and where it differs

Planned: shared search foundations, with the benchmarks and outputs specific to AI-answer monitoring.

Planned article

How to know whether your SEO engagement is moving the needle

Planned: choosing search metrics that inform commercial priorities without overstating attribution.

Research and field notes

Planned articles examining how search discovery, AI answers and commercial measurement are changing, with practical implications for B2B technology teams deciding what to measure and prioritize.

Planned article

How to measure AI visibility—even when nobody clicks

Planned: prompt monitoring, cited URLs, answer position, share of voice and GA4 referral sessions.

Planned article

SEO and GEO: where the work overlaps and where it differs

Planned: shared search foundations, with the benchmarks and outputs specific to AI-answer monitoring.

Planned article

How to know whether your SEO engagement is moving the needle

Planned: choosing search metrics that inform commercial priorities without overstating attribution.

Research and field notes

Planned articles examining how search discovery, AI answers and commercial measurement are changing, with practical implications for B2B technology teams deciding what to measure and prioritize.

Planned article

How to measure AI visibility—even when nobody clicks

Planned: prompt monitoring, cited URLs, answer position, share of voice and GA4 referral sessions.

Planned article

SEO and GEO: where the work overlaps and where it differs

Planned: shared search foundations, with the benchmarks and outputs specific to AI-answer monitoring.

Planned article

How to know whether your SEO engagement is moving the needle

Planned: choosing search metrics that inform commercial priorities without overstating attribution.

Focused visibility review

Find out where your search visibility is breaking down.

Find out where your search visibility is breaking down.

Find out where your search visibility is breaking down.

Start with a focused review of how your brand appears across traditional search and selected AI-answer platforms, what competitors are capturing and which gaps deserve action first.

Start with a focused review of how your brand appears across traditional search and selected AI-answer platforms, what competitors are capturing and which gaps deserve action first.

Request a visibility review

Or email Anas directly ↗

Clear answers before you choose a scope.

Clear answers before you choose a scope.

Practical guidance on measurement, collaboration and what an initial review can and cannot establish.